For months, our clients have been asking us about the increasing buzz on Social Business. As a result, we at Base22 Canada have prepared this quick one slide summary to illustrate that Social Business is not new. Social Business has been, at least, 13 years in the making.
Some people may remember the eBusiness era from the early 2000′s right around the dot.com bust. This quickly morphed into the Portals era which evolved into Enterprise 2.0. From there and with the rapid mainstream consumer adoption of social media, the leading software vendors have all rebranded their technology as ‘Social Business’ for the next phase of their go-to-market product strategy and software evolution cycle.
In essence, we summarize Social Business as Social Media meets Enterprise 2.0 where the best-in-class features of Social Media converges with the the well established capabilities of Enterprise 2.0.
For the full blog post on this topic, please follow this link for the Evolution of Social Business.